Most people are wrong about exactly how much work happens between deciding to sell and finally handing over the keys. They believe it only involves a few signatures and a quick weekend open house. The reality of the modern property market is that executing a flawless, high-profit campaign requires hundreds of hours of invisible, behind-the-scene… Read More

Most people are wrong about exactly what services are included when selling a home. They believe it only involves opening the front door on a Saturday morning. The reality is that the modern real estate landscape requires a massive amount of behind-the-scenes heavy lifting long before a single buyer walks up the driveway. A truly professional ca… Read More

I sat with a seller recently who was completely baffled as to why their neighbor's house sold in under a week, while theirs had been languishing online for over a month. They had the exact same floorplan, yet the market response was night and day. It was a difficult conversation, but I had to explain that the other property did not just get luck… Read More

Driving past the heritage buildings and bustling local cafes today, I noticed the familiar weekend ritual taking shape across the neighborhoods. The A-frame boards were out on the corners, guiding hopeful families toward the latest property releases. It is easy for the general public to just see a welcoming face at the front door, but the realit… Read More

Driving past the heritage buildings and bustling local cafes today, I noticed the familiar weekend ritual taking shape across the neighborhoods. The open home banners were catching the breeze, guiding hopeful families toward the latest property releases. It is easy for the general public to just see a welcoming face at the front door, but the re… Read More